This commercial features the Lexus IS 250. A child is usually talking about the best present that they received as children. In this specific ad, it is an Atari. There are other “flavors” of the ad, where a girl receives a horse, and a boy receives a big wheel.
I find these ads to be amusing. It is fun because the age range they are targeting can relate back to those memories. I particularly like the atari, which was a fun memory of childhood. I think there should be a tad more about why the adult Lexus is perfect. Or relate back like “This has electronic steering, like my atari joystick.” However, I am overall pleased and offer these commercials 4 stars.